TAT: Health, safety key to revival
Mr Yuthasak gives the keynote speech at the '5 First S-Curve High-Value Tourism' webinar. (Photo by Varuth Hirunyatheb)
Tourism needs to adopt lessons learned from the outbreak to enhance safety and health competitiveness as the industry's priorities shift from volume to value, says the Tourism Authority of Thailand.
TAT governor Yuthasak Supasorn said effective risk management will be the key to overcoming challenges next year if the world is hit by a second wave of the coronavirus pandemic.
He said most tourism-related operators are on the brink of bankruptcy, especially airlines, while local residents have developed a negative attitude towards foreigners.
Under the TAT's best-case scenario for 2021 -- with a vaccine available at the start of the year and international tourists retur...










