official media outlet People’s Daily queries the apology from the brand
The most recent international retail titan to face criticism on mainland
The luxury jeweler was accused of treating Taiwan as a nation on an official website, making Bulgari the most recent foreign company to experience anger in China, according to state media and social media.
The occasionally known as Bvlgari brand, which is owned by LVMH Moet Hennessy Louis Vuitton SE, issued an apology following a post on the official Weibo account of the government-backed China News Service that it had neglected to place the word “China” before “Taiwan” when describing the island in the store locations section of a website. China considers democratic Taiwan to be a part of its territory, and as ties between Beijing and western nations, notably the US, have deteriorated, the island has been a major source of conflict.